LONDON--(BUSINESS WIRE)--Oct. 28, 2004--Sportingbet Plc (LSE: SBT.L - News), the world's largest publicly traded online betting, gambling and gaming company, announces the acquisition of ParadisePoker.com, a leader in the fast-growing online poker sector, creating the first global online poker, sports betting and casino operator. The deal brings Sportingbet's customer base to more than two million players and provides a popular online poker product to serve the rapidly growing online poker market in the United States and worldwide. ParadisePoker.com is the world's third largest online poker operator with a market share of approximately 10 percent.
Sportingbet acquired ParadisePoker.com for an initial consideration of $297.5 million, creating the world's largest online gaming business. Sportingbet itself today reported turnover of $2,620 million and an operating profit before goodwill and exceptional costs of $39.57 million for the 16 months to July 31, 2004. Sportingbet operates more than 30 brands in 200 countries across the world including its flagship brand, Sportsbook.com.