As more and more online gambling companies are forming in cyberspace the popularity of affiliate referral programs is increasing at a rapid pace. These companies have opened new markets for affiliate marketing systems to add value and simplify the interaction between online gambling companies and their affiliate marketing partners.
Winning Streak, leveraging on several of its core competencies has developed an affiliate marketing network featuring superior online advertising software. We've added functionality for users who demands a high-volume banner ad serving system, including sophisticated conversion tracking and reporting.
Winning Streak affiliate reports provide a detailed view of the effectiveness of all promotional activity, the demographics and profitability of all players, the success of various campaigns and detailed monthly activity of each player. This information together with our full statistics on banners and links provides a complete picture of the effectiveness of all our marketing resources. All these reports ultimately enable both our merchant clients and our marketing partners (affiliates) to effectively track and optimize all advertising and marketing activities.
We act as your representatives when dealing with affiliates that are interested in promoting your product. After we have recruited affiliates into the program, we ensure that we have all of their relevant information, negotiate their compensation, provide them with the necessary tools to do their jobs properly, and support them in every way possible. This includes regular communication regarding promotions available for their traffic and members – your prospective customers – as well as for themselves. When possible, it also means working with them on customized creative and content.
We offer them a commission on sales, either by way of a share of the revenue generated, called the MGR (monthly gaming revenue), or by way of a one-time CPA (cost per acquisition) payment based on a first time deposit. Because of the volatility in the industry we always recommend the revenue share option when possible, as it provides more protection to you, the merchant.
In the gaming industry, common revenue share percentages range from 20% up to 45% and higher, with the highest revenue shares being offered to “super-affiliates”, those affiliates that consistently deliver large volumes of converting players. Revenue share percentages are generally paid from the very first dollar that is earned by the merchant on the traffic delivered.
CPA payments, on the other hand, are generally paid only after a customer has taken a specific action, or set of actions. For example with a casino site they may have had to make a minimum deposit, plus provide the site with a predetermined minimum amount of action.
Providing that the affiliates are successful in delivering prospects to your business – customers that convert into paying customers – and they earn money, they will continue to promote you, and the more they earn, the better the promotion. Online affiliates have a set amount of “real estate” on their sites for promotion – they of course have to provide content to their visitors – and this is allocated to those merchants from whom they earn the best return.
To keep affiliates motivated, we work to create incentive programs and special events that will provide them with opportunities for increased recognition, and revenue. We also take the time to meet with them whenever, and wherever, possible to help them with their promotions. We regularly attend affiliate-related conferences for this purpose, and to recruit new affiliates. At these events we represent your business to these prospective affiliates, and encourage their participation in the program.
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