The EV is the key to success in every form of gambling. The EV is basically the expected value, or the amount of money a player can mathematically expect to win or lose on every bet that he makes. The expected value can be positive - in which case the player enjoys an advantage over the house or the player against whom he bets, or negative - which is mostly the case in casino gambling. In sports betting, like in poker, players can manipulate the expected value through skill. Indeed, just going ahead and placing a bet on any match-up that catches one's fancy for whatever reason is not the way to go about wagering. Those who are long term, consistent winners, are bettors known as advantage players. These guys take their time and do their research digging up match-ups where they're able to beat the vig - which is basically the bookie's edge. These players are only betting when they know that they have EV on their side. What exactly is EV though?
Here's a small example that will explain the EV better than anything else: you flip a coin with a friend (a 50-50 outcome event) and you're wagering real money on every flip. Every single time, you wager $2 against his $1 though. This way, your opponent will enjoy a positive expected value of $0.5 on every coin-flip. Here's why: with a 50-50 event like a coin-flip, you will win every second bet on average. While over the short-run, there will certainly be deviations from this rule, at the end of the day, you will win 50% of the time regardless what you do. What that means is that you'll drop $2 over two bets and win $1 for a total loss of $1. Your loss is your opponent's profit though. He takes home $1 for every two bets, which is $0.5 for every bet. That's his positive expected value right there. If you demand to wager $1 against your opponent's $1, both of your EVs will be 0, as you'll be betting 50-50 on a 50-50 event. If you continued betting $1 on an event with an outcome that favored one party though, the EV would once again lean towards the favored party. The bottom line: without having EV+ on a bet, it doesn't really make any mathematical sense to go ahead with it.
How do sharps secure EV+ in sports betting? It's not easy. It has to do with the hidden value, which is very real indeed, but which is extremely difficult to find. It takes time, patience and rock-solid handicapping as well as reverse handicapping skills. These are a handful of traits that your average recreational sports bettor just doesn't possess.
Of course, it doesn't hurt to stick to bet-types where the hidden value surfaces easier. These are bets that bookmakers find it more difficult or simply not lucrative enough to handicap as thoroughly as they would like to.
On account if their diversity prop bets fit into this category as do teasers.
In online poker, one of the best ways to secure lasting EV+ is by signing up for a rakeback deal or - even better - for a poker propping setup. Sign up to pokerprops.com to learn more.

People bet on sports to win money. Even recreational gamblers aim to score some dough, after all that is the object of the game and if one only loses, the game stops being enjoyable. If you win, it means you're playing the game well. You're good at it and there's quite a bit of satisfaction that comes with that.





